The direct-to-consumer division of IMS employs innovative strategies to reach the general public. Many of our integrated direct-to-consumer marketing campaigns involve advertising, new media tools, collateral materials and public relations efforts to communicate new ideas, influence consumer response and get results. These campaigns are often combined with business-to-business or direct-to-physician programs as well.

IMS campaigns have grabbed the attention of targeted audiences through a variety of integrated marketing tactics. Take a look at some of our work and results by rolling over and clicking on the green boxes to the right.